Any good anagrams for offline plus online?

Offline plus Online O+O (Offline plus Online) is a new retail standard, referring to the seamless integration of both in-store and digital experience in the purchase journey, powered by technologies of big data and artificial intelligence to maximise the reach of customers. It describes how customers shop today, which almost always involves offline plus online. It allows better customer connectivity and shopping experience, serving customers anywhere & anytime and facilitate more flexible fulfilment. As a result, O+O businesses benefit from high conversion rate from traffic into sales, thanks to the combined advantage of both physical store network and digital channels. The traditional O2O model (online to offline or offline to online) from the past generation drove customers from one channel to another, however O+O is totally different. It is more about creating an integrated experience to better serve customers’ needs, that enables them to shop across any channel, anytime, anywhere. The O+O integrated model has no cannibalisation to physical store spending of customers, in fact O+O customer spends up to 3 times more than those who only shops in physical stores, creating bigger share of wallet and higher customer lifetime value. Simply, for customers who spend in O+O channels, their engagement and loyalty is much stronger, and their spending is much higher than customers who only shop in physical store.

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