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Ferrero SpA (Italian pronunciation: [ferˈrɛːro]), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. Ferrero is a manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world. Ferrero International SA's headquarters are in Luxembourg. Ferrero SA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". Reputation Institute's 2009 survey ranked Ferrero as the most reputable company in the world.It was founded in 1946 in Alba, Piedmont, Italy, by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for Nutella and added hazelnut to save money on chocolate, taking the idea from gianduia, a sweet chocolate spread containing about 30% hazelnut paste, invented in Turin during Napoleon's regency (1796–1814). The company saw a period of tremendous growth and success under Pietro's son Michele Ferrero, who in turn handed over the daily operations to his sons, Pietro Jr. and Giovanni Ferrero (the founder's grandsons). Pietro Jr., who oversaw global business, died in April 2011 of a heart attack while cycling in South Africa at the age of 47. The Ferrero Group worldwide – now headed by executive chairman Giovanni Ferrero – includes 38 trading companies, 18 factories, and approximately 40,000 employees, and produces around 365,000 tonnes of Nutella each year.

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